http://www.youtube.com/watch?NR=1&v=CAPUanqziLk&feature=endscreen
I also saw this commercial as I was watching the retrospect episode of House on fox. I like this commercial mostly because of the song. It is such a feel-good lively song that makes me feel at ease and relaxed. I don't really get all the high fives going on in this commercial, but it does give the audience a sense of unity and community. This commercial is just supposed to inform the audience that the beetle is back. This commercial did not name any of the car's features or put emphasis on anything special about the car besides its ressurection. Everything is focused on the driver receiving high-fives from everyone. It is assumed from this commercial, that if you own a beetle everyone will be so nice and friendly to you and just want to high-five you. This uses red-herring because it is diversion from the products features, and focus is own high-fives. Although it may sound as I am bashing this comercial, I actually love it when it comes on. However without the catchy sound in the background, I would be talking poorly of the whole commercial.
I love this commercial! The music also really stood out to me, and as I was listening it made me feel happy and energized. This commercial covers the need for attention, becuase with this Beetle Volkswagen everyone will be staring at you and your brand new car. It also uses the basic apeeal of need for affiliation because as you said, all the high-fives in the commercial gave a sense of community and togetherness. Great commercial choice!
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