5/8/12 I wasn't even planning on doing a media log tonight, but I decided I would because I found an advertisement as I was doing my outline for history on microsoft. In the corner of my screen is an advertisement that stood out because it of the contrast of colors. The Microsoft Word screen is a light blue color and the ad being black, using white lettering so the words pop out. It's crazy that i can't get away from advertisements as I am trying to do my homework. I think one of my favorite things about this ad is that above it, it is literally labeled "advertisement." I also found it funny that an ad for Microsoft Office Web Apps was in a Microsoft Word Program. It is all about product placement with this ad. This ad relates to the movie we are currently watching in class about how people advertise and about the ridiculousness of many companies feel they need to advertise everywhere. This is is really vague and is shown through the use of weasel words. "If you want your style and formatting to stay put." What does that mean? That doesn't even make sense, but underneath those words it says that style matters. The advertisers feel that if they put "style matters" it makes the audience feel like they would need to use Office Web Apps in order to have their style stay put. Whatever that means. I see what the advertisers were trying to do, but I don't think they did a very good job. If anyone starts using Office Web apps it will be because the company has their name written everywhere, but not because of the slogans they made to atrract buyers. Whatever gets the job done, I guess.
This is pretty funny because there is no need to advertise Microsoft while you're using a Microsoft program... In this commercial they also use the need for prominence, because of the hash tagged phrase. They make you feel that since they used a hash tag, using Microsoft will make you cool like everyone else.
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