http://www.youtube.com/watch?v=8QjcyAWO5Jo
5/1/12 In my opinion almost all shampoo commercials are funny because most of them start off with people whose hair looks gross and then towards the end there are people with unnaturally glossy and bouncy hair in bright light. This commercial successfully followed the trend. Although this commercial is a lot like most shampoo commericals, there was one thing in particular that really stood out. This commercial focused on the reification to promote Garnier shampoo. The company knew that when people hear the words "go green" that there will be people who are thinking that if they use this product, they can help the enviroment in some way. However the reason it goes green is because it is 92% biodegradable. Whoohoo! Who cares if shampoo is biodegradable? It is shampoo that cleans your hair and goes down the drain, the same drain connected to your tiolet. Does it really make a difference if it is biodegradable? No, but hey it is proven to be "pure health" and "4 times healthier." How exactly? Who knows, it is not mentioned in the commercial, but the word "health" also makes people want to buy their products.
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