Media Log #7

As I was watching the retrospect episode for House, this commercial came on. The target audience for this commerial is middle-class to upper-class people who can afford smart phones. The commercial is very close to using testimonial. What I mean by that is that the famous faces, they are using are only known because they are introduced in this commercial, but they should be known for their great inventions. Also what these famous inventors are saying is not marketing the product of Best Buy, but of people who invented things found in a smart phone. They use faulty analogy to sell their product. Inventing a "better" way to buy a smart phone is not neccessarily linked to people inventing instagram or camera phones. They use weasel words to enhance their product like "better." Better  compared to what? But it makes their store sound better. By using the word "inventing," they use the avante garde technique because it makes the audience feel like by choosing Best Buy they are choosing the next new place where they can by smart phones. Although the inventors weren't tightly connected to Best Buy's purpose of the ad, I still find it interesting to see the people who invented everything mentioned in the commercial.