5/6/12 I go threw Sunday's ads every week normally to find Target's ad, but as I was searching, I found this ad for Belgard. This ad uses couple advvertising techniques. Ther first technique that caught my eye instantly was snob appeal. This is no average backyard, there is a outdoor fireplace, like that is needed. There are potted plants near the fireplace although the background of the backyard looks like a forest. There is wine and wine glasses on the table. All of which is near a big pool. Not to mention the color scheme they chose for this ad screams wealthy snobby neighbors who want to brag about their backyard, but I guess it is good that that is what Belgard is trying to advertise because those are the people who are going to buy their product. It doesn't seem like a middle-class person can afford this. That's probably why no prices are advertised. Smart thinking. Another advertising technique Belgard uses is the use of weasel words. "Behold the power of a magical outdoor space." Magical has so many meanings, what do they mean by this? It doesn't matter to them because magical has a positive connotation. The whole phrase sounds like something a magician would say because of the word "behold." With the connotations to those words it enhances the effectiveness of their ad because people do fall for magician's tricks like their play on words.
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