5/29/12 As I was scrolling down the MSN homepage, I came across this ad. The target audience would be people who like to keep up with the news and who own a tv, computer, and home phone. I thought the use of color was important to the ad. They use contrasting, bright colors of blue and orange/yellow. To have the text pop out they used white lettering. I don't know much about paying bills yet, but I am assuming that the price for a 1-year term is a steal if it is the biggest text in the ad. Thus, they are using the bribery technique. This ad is going for a simplistic approach because of how it says what U-verse entails. They use "+" to show what is included as well as pictures of objects. They made sure to include the AT & T logo on the bottom right hand corner. My favorite part of the ad is the writing on the bottom left hand corner. First of all it is a small font. Second of all, the color of the font is very similar to the background color so it blends it. My favorite part though, is what it actually says, "other charges & restrictions apply." In other words "what we are advertising is false." Gotta love advertising.
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