5/29/12 I also found this ad on the MSN homepage. The target audience are people who have/need car insuranse who are willing to become part of the Allstate family. One of the techniques being used is testimonial because the man is well known and he promotes Allstate. It seems as though a simple solution is also being offered by the bullet points. I never paid attention to this until now, but I just realized that the Allstate logo is a pair of hands, and the top text says good hands, which stresses that Allstate is a company that keeps its customers in good hands. This ad uses the contrast of color in this ad to help advertise their company. They use the contrasting, bright colors of blue and orange/yellow. The words that are most important are in yellow and the words in white tell what the brand has to offer. The color scheme gives the audience a sense of happiness because of the bold colors.
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