6/3/12 I was looking for the Blake Griffin commercial that I normally see on telelvision, but I couldn't find it, but luckily this commercial still carries the same essense. The target audience are sports fans who can afford to purchase a Kia Optima. This commercial appeals to both genders because guys think Blake Griffin is good basketball player. This commerical can appeal to women because Blake Griffin is a good basketball player and because they find him attractive. The techniques used are testimonial and the humor appeal. It is testimonial because Kia is using a famous basketball player to promote their Kia Optima. It seems he has been Kia's spokes person ever since he dunked over one during the dunk contest. At the end of the commercial, it is even written "not your average spokesman." This commercial uses the humor appeal in many ways, from Blake looking as if he is interested in the painting at the beginning of the commercial, from the awkard look in the car he gives as he driving. What makes this commercial funny is its awkwardness and that's what made me whant to write about it. This commercial uses the need to satisfy curiosity because Blake brings up that the Kia Optima has class leading horse power and class leading fuel efficiency.
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