6/3/12 Since the weather has been warming up, I've been eating some type of frozen dessert everyday now, so I thought doing a write up on one would be appropriate. I have yet to try this dessert, but it looks delicious. I have not seen this ad on television, but other ads by Blue Bunny on television. The channels they advertise their products on are either a food channel or a channel that people watch when they just want to sit down and relax, but are also intrigued, meaning the people they are showing their product to is either a person who likes to know more things about food or a couch potato who just sits down and watches their interesting shows. Those are the types of people Blue Bunny is trying to reach out to, but with this product in particular they are targeting people who like to indulge in sweet treats, but are calorie cautious. In the commercial the ice cream is described as a "health smart bar" and that it is "better for you icecream" so they are using glittering generalities to to try enhance their product. Since this is a food product, the need they use is the physiological need to satisfy hunger.
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