Media Log Entry #1

http://www.youtube.com/watch?v=FRf35wCmzWw&noredirect=1
5/1/12 I provided the URL for the commercial because I have problems with using this site on my ancient computer. This ad can be a bit awkward, just because of the product that is being promoted, but I felt I needed to write about it because this commercial and a couple other very similar commercials from Kotex were played quite often the last month or so. I don't like these ads because in my opinion they are annoying, but I do commend them on making memorable commercials. The commercial is 46 seconds long and it isn't until the last 4 seconds that the brand and product is named. However, it is made very clear that the commercial is talking about women's periods. The reason I especially wanted to write about this commercial is because it talks about exactly what I am learning in critical thinking. This commercial mocks other tampon commercials' ad tactics to persuade people to buy their brand. They make fun of how "ridiculous" some tampon commercial are. Tampon commercials make periods appear to be something they are not! Everyone knows the most popular symptom of being on a period and that is moodiness. This commercial proves a good point that being on your period does not make you want to dance or twirl. This commercial is a good example of some ways brands try to change people's attitude to a joyful mood to try to purchase a product that no one enjoys to purchase.